ISO 10668: Brand Valuation is an international standard for measuring brand value. It specifies the requirements of an ISO-compliant brand valuation, provides a framework for valuation (including procedures and methods), and shows methods for reporting results.
ISO 10668 can be applied to brand valuations for a wide range of purposes, including accounting, financial reporting, tax planning and compliance, litigation support and licensing.
Brands are important intangible assets because they make a business recognizable to customers. This drives loyalty and enables higher pricing for branded items.
The reason that brand valuation is important is because it provides solid financial proof of a brand's value to a business - which is essential for a wide range of business purposes.
The introduction to ISO 10668 states: intangible assets are recognized as highly valued properties. Arguably the most valuable but least understood intangible assets are brands.
Acceptance of Proposal and Contract Signature
Gap Analysis (Optional): Pre-assessment of your system to evaluate the current state against requirements of the standard.
Audit Stage 1: Initial Visit to verify the establishment and implementation of the Management System; 4- Audit Stage 2: Certification audit (certificate issued after successful certification audit)
Decision making Stage and Certification Issuance
1st Surveillance Audits (After 1 year of registration) to evaluate the maintenance and the Continual Improvement of Management System
2nd Surveillance Audits (After 2 year of registration) to evaluate the maintenance and the Continual Improvement of Management System
Re-Certification (after 3 Years of initial registration), Signing an other contract
